Focused on the safety and well-being of drivers.

The Team

The principals in the RoadAware Team have worked together in GIS and digital mapping applications for several decades. They have successfully led the development of new technologies and brought them into the commercial market.

Principals

Brian L. Bullock

➢Founder, inventor and owner of US Patent #8554468 for Road-Aware, RoadAware Safety Systems team leader, Former CEO of Intermap Technologies, 30 plus years as an engineer and Mapping Professional and Executive.

Garth R. Lawrence

➢Managing Director, RoadAware Safety Systems, Former Senior Vice President at Intermap Technologies, 30 plus years in the mapping and remote sensing profession.

Michael E. Bullock

➢Founder, owner and CEO of NeoTreks Inc., former Senior Vice President at Intermap Technologies, 30 plus years in managing software development, introducing industry leading geospatial applications to transportation and recreation markets

Directors

Irv Rosenblum

➢ Director of Sales

Irv is a seasoned sales professional who has managed channel sales, created channels for new technology products, and succeeded in direct sales throughout his career. His most recent experience has been to lead the introduction of Intelligent Transportation technologies from Europe to US markets.

Tom Farrell

➢ Carrier Sales

Tom has a wealth of experience in managing trucking operations as well as introducing new technology-based solutions to improve efficiency and safety. He and his colleagues introduced a new fuel saving and CSA product to the market a few years ago.

Adam Denman

➢ Director of Global OEM Business

Adam has decades of management experience in the automotive manufacturing industry in Europe and worldwide. Adam speaks multiple languages and has a passion to improve safety in the trucking industry.

The principals in RoadAware recognized that the intersection between low-cost GPS, accurate maps, and vehicle dynamics would allow an application to be created that could provide a CMV driver with alerts and calculated safe speeds for upcoming road geometries. Noting the industry need for improved safety, the principals developed and field tested the Road-Aware app.

Our key goals are:

• To help every CMV driver get home safely after every journey.

• To improve safety on our highways.

• To save lives, to reduce injuries, and to reduce property damage.

Safety was one of the top three issues for all respondents to a recent study of needs in the trucking industry. Like many industries, a strong safety culture together with the use of cost efficient technology and a strong operating discipline is the key to improved bottom-line results and brand value.